As you’re driving down “The Boulevard”, 264, or even crossing the Lesner Bridge, you may notice a dazzling pink building shining bright in Town Center of Virginia Beach. October is Breast Cancer Awareness Month and we consciously dressed the “Clark Nexsen building” for the occasion: pink – from her head to her toes.

Photo Courtesy of Clark Nexsen

Clark Nexsen is the mastermind behind the lighting design for this building.  Lighting designers, Jonathan Walker and Jason Brognano, led this lighting project. “We like to think beyond the building and bring a structure’s full potential to life. This was a blank canvas; a future iconic building that could become a talking piece through our lighting design capabilities”, said Brognano. The design work started over a year and half before the building was even up. They worked through wiring diagrams, drew mock ups, identified manufacturers, tested and evaluated products; all to, quite literally, brighten your day. The lighting system installed is capable of displaying 16 million colors through an easy “click wheel” controlled, manually, from inside the building. The LED lights use little energy and the design makes for easy maintenance.

Clark Nexsen - Design Phase
Clark Nexsen – Testing Phase

Clark Nexsen - Design Phase

Clark Nexsen – Testing Phase, shining lights against the Armada Hoffler tower before the Clark Nexsen tower was built

Since installed, Town Center has used the lights to bring attention to good causes and celebrate holidays and special events. The building is typically red, white and blue for Memorial Day, Fourth of July and Veteran’s Day, orange for Halloween, and red and green for the holiday season. The building even goes “green” by turning off the lights in honor of Earth Hour every year.

Clark Nexsen Building: Green and Red Lighting
Clark Nexsen Building: Green and Red Lighting
Clark Nexsen Building: Blue Lighting
Clark Nexsen Building: Blue Lighting

For the remainder of the month, we will continue to shine pink for breast cancer awareness. In addition, several businesses in Town Center are helping honor those that have been affected by breast cancer by giving back. Take a look;

Purchase from <a href="https://bluemercury.com/pages/store-details?store_number=172137">Bluemercury</a> in Town Center of Virginia Beach. La Mer will donate $10 from the purchase price of this limited-edition 15ml Crème de la Mer Moisturizing Cream with a maximum donation of $53,000, to BCRF from 9/1/17 – 12/31/17. BCRF is dedicated to advancing the world's most promising research to eradicate breast cancer.
La Mer will donate $10 from the purchase price of this limited-edition 15ml Crème de la Mer Moisturizing Cream with a maximum donation of $53,000, to BCRF from 9/1/17 – 12/31/17. BCRF is dedicated to advancing the world’s most promising research to eradicate breast cancer. Available at Bluemercury in Town Center of Virginia Beach.

 

Support a positive cause. AVEDA will donate $4 from your purchase of a featured hand relief moisturizing creme to the Breast Cancer Research Foundation (BRCF). Available at Sumatra Salon and Spa.
Cold Stone Creamery in Town Center of Virginia Beach will offer $1 off a "Love It" or "Gotta Have It" sized Strawberry Blond. They kindly ask that you pass on your savings to the BCRF.
Cold Stone Creamery in Town Center of Virginia Beach will offer $1 off a “Love It” or “Gotta Have It” sized Strawberry Blond. They kindly ask that you pass on your savings to the BCRF. #payitforward

 

Drink Pink! Have A Cocktail For A Cause For the month of October we are shaking things up to help support the fight against breast cancer. Order a ‘Bubbie’ cocktail- a sweet-tart blend of Absolut Lime Vodka with cranberry & apple juice topped with a splash of ginger ale to add some sparkle, and we will donate $1 for each one sold to the American Breast Cancer Foundation www.abcf.org. All proceeds from the sale of our Pink Wristbands will also go to the ABCF who provide education, access and financial assistance to aid in the early detection, treatment, and survival of breast cancer for underserved and uninsured individuals, regardless of age or gender. We are making strides against Breast Cancer one cocktail at a time! (Bubbie Cocktail $5)!
For the month of October, Keagan’s Irish Pub and Restaurant is shaking things up to help support the fight against breast cancer. Order a ‘Bubbie’ cocktail- a sweet-tart blend of Absolut Lime Vodka with cranberry & apple juice topped with a splash of ginger ale to add some sparkle for just $5, and we will donate $1 for each one sold to the American Breast Cancer Foundation. All proceeds from the sale of our Pink Wristbands will also go to the ABCF who provide education, access and financial assistance to aid in the early detection, treatment, and survival of breast cancer for underserved and uninsured individuals, regardless of age or gender. We are making strides against Breast Cancer one cocktail at a time!

 

One Hope Chardonnay Wine available now at Simply Fresh Cafe. This philanthropic company donates 50% of its proceeds to charitable causes. The Chardonnay is designated for breast cancer. Every 2 cases funds a clinical trial for a woman with breast cancer.
One Hope donates 50% of its proceeds to charitable causes. This particular Chardonnay is designated for breast cancer. Every 2 cases funds a clinical trial for a woman with breast cancer. One Hope Chardonnay is available at Simply Fresh Cafe and Market.