Calling all heroes! It’s our turn to serve you! As a small thank you for your incredible courage and sacrifice, the businesses in Town Center invite all credentialed members of the military and public safety organizations to enjoy special discounts during our second annual “Hero Week”, November 4th – 11th. In addition to these week-long specials, select businesses are offering their deepest discounts and freebies on Veteran’s Day to honor all veterans and active duty military. If you feel inclined to join in and support our (super) heroes too, we have created several opportunities for the community to give back. Indulge in cocktails – for a cause! $1 from every specialty drink purchase will benefit local charity, Vigilant Watch, which supports members of our local, public safety organizations who have suffered a hardship based on injury, illness or catastrophic event. Write a letter of encouragement or thanks to a veteran, deployed troop or wounded warrior at Paper Source. Donate your unwanted Halloween candy at our Candy Give-Back Station. This candy will be placed in care packages and shipped to deployed troops. Read on to learn more about these special efforts to support those that support us, day-in and day-out.

Hero Week Specials extended to all credentialed members of the military and public safety organizations

  • Ruth’s Chris Steak House | 15% OFF dine-in food purchases
  • The Royal Chocolate | 15% OFF one (1) full price product
  • Confetti Caffe & Gelato | 10% OFF

More Discounts Coming Soon 

Veteran’s Day Only Specials extended to veterans and active duty military

All veterans and active duty military can enjoy the following specials on Monday, November 11.

  • The Royal Chocolate | 20% OFF total purchase of full priced products. Discount not to exceed $25.

More Discounts Coming Soon 

Disclaimer: To redeem your discount, mention “Hero Week Special” or “Veteran’s Day Special” and show proper identification at any participating retailer. Offer may not be combined with any other promotion or discount. Discounts not valid on alcoholic beverage purchases.

Cocktails For A Cause supporting Vigilant Watch

Celebrate Hero Week with cocktails for a cause. The following businesses will give $1 from the sale of each featured drink purchased during Hero Week to Vigilant Watch. Vigilant Watch is a non-profit organization providing support to our local public safety officials, active duty or retired, and their immediate families, who have suffered a hardship based on injury, illness or catastrophic event, which has created a financial or physical hardship. They work solely on contributions and donations to offer financial, advisory and moral support. Grab a drink and help support the “911” for our first responders.

  • California Pizza Kitchen – Any Draft Beer

Letter Station supporting Operation Gratitude

There is nothing like a card from the home front to let a soldier know that they are supported and their service is appreciated. Make a difference by writing a note of encouragement, a thank you or sending a simple hello to a deployed troop, wounded hero or veteran. Paper Source will be hosting a free “Letter Station” during Hero Week where you can pop in and create your masterpiece. All supplies will be provided. The letters will be sent to Operation Gratitude where they will be placed in care packages and delivered to our service members. Visit Paper Source at 4536 Main Street during their normal hours of operation.

Halloween Candy Give-Back Station supporting Operation Gratitude

Town Center will be providing a drop-off location for leftover Halloween candy from November 1 – November 6. Operation Gratitude includes a handful of candy is every care package they send! A major source of these sweet treats is through their Halloween Candy Give-Back program. This program provides an outlet for the community to re-purpose their candy, while treating those that serve us! Town Center will be accepting candy donations at 222 Central Park Avenue (the Armada Hoffler tower) between 9 AM – 7 PM, November 1 – November 6. Click here for Candy Guidelines. 

Town Center of Virginia Beach is honored to serve those that serve us through our second annual Hero Week. Follow our social channels for fun contests throughout the week!