Head to Town Center of Virginia Beach all month long and help us FIGHT breast cancer!

One in eight women in the United States will be diagnosed with breast cancer in her life time.  And while it’s estimated that over 252,710 women will be diagnosed with breast cancer each year in the US, we have over 3.3 million survivors!  With the efforts made by the amazing organizations across our country, the death rates from breast cancer have continued to decline since 1990.  These organizations are integral in supporting cancer research to improve treatment options and increasing awareness so women AND men know the importance of screening and early detection (National Breast Cancer Foundation, Inc).

Select businesses in Town Center have provided unique ways for you to show your support for the month of October and donate to this amazing cause!


It’s Pinktober at Keagan’s this month!  Their featured cocktail, the Pink Crush, features Absolut Ruby Red Grapefruit Vodka, Rekorderlig Strawberry-Lime Cider and a dash of Grapefruit Juice.  With every purchase of their pink crush, $1 is donated to local Breast Cancer Charity, Cancer Care Foundation of Tidewater (CCFOT).

The CCFOT program supports:

-Patients in treatment receiving chemo and radiation therapy

-Caregivers, families and loved ones of those battling cancer

-Patients struggling to make ends meet during treatment

-Pediatric patients battling cancer and blood disorders

Sip on a Pink Crush and help support Breast Cancer Awareness!



Satisfy your sweet tooth AND support breast cancer awareness month at IT’Sugar!  They’re offering $1 Pink Ribbon lollipops and $2 Big Hershey Kisses of which 10% of the purchase price is donated to The Pink Agenda for breast cancer research.

The Pink Agenda’s mission is to increase the awareness and activism of young people in the battle against breast cancer.  TPA is engaging today’s generation to find tomorrow’s cure.