Join us for magical family-friendly fun on the first Sunday in June from 11:00 AM – 2:00 PM at our first annual “Once Upon A Town Center” special event.

Meet and greet your favorite princesses in-store, enjoy story-time and sing-a-longs in the Fountain Plaza, and partake in free photo opportunities! Add even more sparkle to your day by participating in our Princess Passport journey. Pick up a Princess Passport at any participating business*, follow the Kingdom Map and collect princess stamps. Then, return your completed passport to A PRINCESS for a special prize.

Select Town Center businesses are offering exclusive, royal discounts to those attending Once Upon A Town Center. Indulge in a special treat for your little (or inner) princess while you’re here!

This event is free and open to the public and provided for your enjoyment by Armada Hoffler Properties. A special thank you to our hosts, Gordon Biersch Brewery Restaurant, Paper Source and The Royal Chocolate.

Sunday, June 2 | Princess Appearances:

Rapunzel and Tower Prince

11:00 AM – 11:20 AM – Story-time & Singing @ the Fountain Plaza

11:30 AM – 12:30 PM – Meet & Greets @ The Royal Chocolate

12:40 PM – 2:00 PM – Meet & Greets @ The Royal Chocolate

The Arabian Princess

11:00 AM – 11:50 AM – Meet & Greets @ Gordon Biersch Brewery Restaurant

12:00 PM – 12:50 PM – Meet & Greets @ Gordon Biersch Brewery Restaurant

1:00 PM – 2:00 PM – Meet & Greets @ Gordon Biersch Brewery Restaurant

Snow White

11:00 AM – 11:40 AM @ Paper Source

12:00 PM – 12:20 PM @ the Fountain Plaza

12:30 PM – 2:00 PM @ Paper Source

Weather Note: The Meet & Greets are located inside select businesses and will take place rain or shine. Please note that it is possible for lines to form outside of the stores, due to crowd size. Plan accordingly and bring an umbrella, should rain be in the forecast. ***The hourly Story-time & Singing component is located in the Fountain Plaza and will be cancelled should it rain.***

Princess Passport

Follow these 3 easy steps to a princess prize!

Step 1) Pick up a Princess Passport at any of the following participating businesses: Gordon Biersch Brewery Restaurant, Paper Source, The Royal Chocolate, Yard House
Step 2) Visit and collect a stamp at all 4 participating businesses: Gordon Biersch Brewery Restaurant, Paper Source, The Royal Chocolate, Yard House
Step 3) Turn in your completed passport to any princess for a special prize!
Note: Yard House does not have a princess but is one of the stops to collect a sticker. Insider Tip: Make this your first stop!

No purchase necessary to collect a stamp (but, parents, feel free to get your shop on!). Simply present your Princess Passport at the cashier or host stand to receive a princess stamp. Simply pick one up at one of the businesses listed above or at our Town Center Information Tent located in the Fountain Plaza, the day of the event.

Royal Discounts

  • Gordon Biersch Brewery Restaurant: FREE Kids Meal with Adult Entrée Purchase
  • Paper Source: 10% OFF any future Workshop or Kids Camp purchases made during event, 20% OFF in-store purchases made during event
  • IT’SUGAR: $5 OFF a purchase of $20 or more
  • The Royal Chocolate: $5 OFF a purchase of $25 or more & FREE small foil wrapped chocolate piece with purchase (while supplies lasts)
  • Yard House: FREE Kids Club Card

Disclaimer: Must mention “Once Upon A Town Center” upon purchase/ordering to receive discount. Discount valid only during the Once Upon A Town Center event. Discount valid on regular priced items only. Not to be combined with any other discount or special offer. One discount to be applied, per person/purchase.

Things To Know Before You Go:

  • The Meet & Greets are located inside select businesses and will take place rain or shine. Please note that it is possible for lines to formulate outside of the stores, due to crowd size. Plan accordingly and bring an umbrella, should rain be in the forecast. *The hourly Storytime & Singing component is located in the Fountain Plaza and will be cancelled should it rain.
  • No ticket or reservation necessary
  • Princesses will take occasional breaks. Please browse and enjoy the shop while you wait or head to another destination to see a princess
  • In order to see a princess, you must be in line by 1:45 PM
  • The City of Virginia Beach provides free parking in all of their public garages in Town Center. We recommend utilizing garage parking for this event.
  • Sign Up Here to get the latest updates on Once Upon A Town Center: http://eepurl.com/bN7tP9