Join us for magical family-friendly fun on the first Sunday in April, May and June from 11:00 AM – 2:00 PM at our first annual “Once Upon A Town Center” special event.

Meet and greet your favorite princesses in-store and partake in free photo opportunities! Add even more sparkle to your day by participating in our Princess Passport journey. Pick up a Princess Passport at any participating business, follow the Kingdom Map to collect princess stamps. Then, turn in your completed passport at any Princess Station (located outside of each participating business) for a special prize.

Select Town Center businesses are offering exclusive, royal discounts to those attending Once Upon A Town Center. Indulge in a special treat for your little (or inner) princess while you’re here!

This event is free and open to the public and provided for your enjoyment by Armada Hoffler Properties. A special thank you to our hosts: Boyer’s Diamonds, The Royal Chocolate, Yard House, Gordon Biersch Brewery, Keagan’s Irish Pub, Confetti Cafe and Gelato, California Pizza Kitchen.

Sunday, April 5 | Princess Appearances from 11 – 2

11:00 AM – 2:00 PM – Meet & Greets with Snow Queen & Ice Princess @ The Royal Chocolate

11:00 AM – 2:00 PM – Meet & Greets with Sleeping Beauty @ Boyer’s Diamonds

11:00 AM – 2:00 PM – Meet & Greets with Rapunzel @ Yard House

11:00 AM – 2:00 PM – Meet & Greets with Frog Princess @ Gordon Biersch Brewery

12:15 PM – 12:30 PM – Snow Queen, Ice Princess, and Sleeping Beauty | On Break

12:30 PM – 12:45 PM – Rapunzel and Frog Princess | On Break

Download April Princess Passport

Sunday, May 3 | Princess Appearances from 11 – 2

11:00 AM – 2:00 PM – Meet & Greets with Aladdin and Arabian Princess @ Keagan’s Irish Pub

11:00 AM – 2:00 PM – Meet & Greets with Little Mermaid @ Confetti Cafe and Gelato

11:00 AM – 2:00 PM – Meet & Greets with Tinker Bell @ The Royal Chocolate

11:00 AM – 2:00 PM – Meet & Greets with Brave Princess @ California Pizza Kitchen

12:15 PM – 12:30 PM – Aladdin, Arabian Princess and Little Mermaid | On Break

12:30 PM – 12:45 PM – Brave Princess & Tinker Bell | On Break

Download May Princess Passport

Sunday, June 7 | Princess Appearances from 11 – 2

11:00 AM – 2:00 PM – Meet & Greets with Snow White @ Confetti Cafe and Gelato

11:00 AM – 2:00 PM – Meet & Greets with Belle and The Beast @ Gordon Biersch Brewery

11:00 AM – 2:00 PM – Meet & Greets with Cinderella @ Boyer’s Diamonds

11:00 AM – 2:00 PM – Meet & Greets with The Wayfinder @ The Royal Chocolate

12:15 PM – 12:30 PM – Snow White, Belle and The Beast | On Break

12:30 PM – 12:45 PM – Cinderella & The Wayfinder | On Break

Download June Princess Passport

Princess Passport

Follow these 3 easy steps to a princess prize!

Step 1) Pick up a Princess Passport at any Princess Station (or download and print before you come)
Step 2) Visit and collect a stamp at each participating business
Step 3) Turn in your completed passport to any Princess Station and pick a prize

The Princess Stations are only open during the event and are located outside of each participating business.

No purchase necessary to collect a stamp (but, feel free to get your shop on!). Simply present your Princess Passport when you meet the princess to receive your princess stamp.

Royal Discounts

  • Gordon Biersch Brewery Restaurant: Free kids meal with adult entree purchase
  • California Pizza Kitchen: 20% off
  • IT’SUGAR: 10% off
  • Boyer’s Diamonds: Special gift with purchase & complimentary gem for each child
  • The Royal Chocolate: $5 off a purchase of $25 or more & free small foil wrapped chocolate piece with purchase (while supplies lasts)
  • Yard House: Free kids meal with adult entree purchase
  • Confetti Cafe and Gelato: Free bambino gelato with any meal purchase
  • Keagan’s Irish Pub: Free kids meal with adult entree purchase
  • Town Center Cold Pressed: 20% off coupon with any in-store purchase
  • Jimmy John’s: $5 Little John Combo (includes sandwich, chips and a drink)

Disclaimer: Must mention “Once Upon A Town Center” upon purchase/ordering to receive discount. Discount valid only during the Once Upon A Town Center event. Discount valid on regular priced items only. Not to be combined with any other discount or special offer. One discount to be applied, per person/purchase.

Things To Know Before You Go:

  • The Meet & Greets are located inside select businesses and will take place rain or shine. Please note that it is possible for lines to formulate outside of the stores, due to crowd size. Plan accordingly and bring an umbrella, should rain be in the forecast.
  • No ticket or reservation necessary
  • Princesses will take occasional breaks, as listed above. Please browse and enjoy the shop while you wait or head to another destination to see a princess.
  • In order to see a princess, you must be in line by 1:45 PM
  • The City of Virginia Beach provides free parking in all of their public garages in Town Center. Be mindful of reserved spots and 2 hour parking limitations.
  • Sign Up Here to get the latest updates on Once Upon A Town Center and other Town Center events