Town Center welcomes you to a center wide Open House on Saturday, August 14. This special day is designed to give the community an opportunity to get reacquainted with the many businesses that call Town Center home. Haven’t visited in a while? New to the area? Simply want to tour one of our venues or explore a new store? Our friendly shops, restaurants and venues are ready to welcome you with facility tours, product demonstrations, sidewalk sales, in-store discounts, restaurant specials, giveaways, live music, cheerful art and more. Join us and rediscover Virginia Beach’s uptown – Town Center of Virginia Beach.

Event Details

Check back often, as more activities, discounts and participants are added to the list!

Town Center Information Station | 10 AM – 2 PM

Stop by the Town Center Information Station in the Fountain Plaza where you will be given a free Town Center tote bag and a passport to guide you to all participating businesses.


Take home a prize at Town Center’s Open House! Follow these 3 easy steps to score!

Step 1) Pick up an Open House Passport at the Town Center Information Station

Step 2) Visit and collect a stamp from 10 of the participating businesses. No purchase necessary to collect a stamp (but feel free to get your shop on)! Simply show your passport to a store employee and ask them for a stamp.

Step 3) Return your completed passport to the Town Center Information Station before 2:00 PM and pick an envelope at random. Prize values range from $5 – $500!

Sidewalk Sale Locations | 10 AM – 2 PM

  • Commonwealth FTGG
  • Eclectic Design Florist & Gifts | Garden Art & Handmade Specialty Gifts
  • Jones Art Gallery
  • Merriment on Main | Gift with purchase, while supplies last
  • Monkee’s of Virginia Beach
  • Zeiders American Dream Theater | Ticket sales

In-Store Sale Locations | All Day

  • Eclectic Design Florist & Gifts | Garden Art & Handmade Specialty Gifts
  • The Royal Chocolate | $1 off all frozen beverages, $1 off any Caramel and Chocolate Gourmet Apple (limit 2), not valid with any other discounts

Product Demos | 10 AM – 2 PM

  • APEX Entertainment
  • Muse Paintbar
  • Zeiders American Dream Theater| Free Art Project: Local artist, Renee Calway, will lead the Z in a communal paper-making art project. After successfully producing our first Celebration of Women’s History Month, through the height of the pandemic, we are crafting the “She’s a BrickHouse Scroll” by making paper upon which we will write the names of the women whose stories we want to hear. Bring your recyclable paper and ideas for who you want those women to be!

Facility Tours | 10 AM – 2 PM

  • APEX Entertainment
  • Dogtopia
  • The Westin Hotel
  • The Residences at Town Center
  • The Sandler Center for the Performing Arts

Restaurant Specials | All Day

  • California Pizza Kitchen | Free rewards sign up
  • Cold Stone Creamery | $1.00 off ice cream, $3.00 off cake

Three Notch’d Brewing Company Meet & Greet | 10 AM – 2 PM

Meet the new kids on the block! Three Notch’d Brewing Company will be in the Fountain Plaza with free swag and information about their location in Town Center – coming soon. Alcohol will not be available at the meet & greet.

Sidewalk Murals & Local Art Displays | 10 AM – 2 PM

As you explore Town Center, you’ll discover several pieces of local art installed for our Open House. Five (5) sidewalk murals will be spread throughout the center, encouraging you to explore Town Center. Cherilyn Colbert will bring her illustrations from our Visitors’ Guide to life with three (3) hand-painted displays. You’ll want to stop and take a selfie with these fun pieces, found in the Fountain Plaza!

Meet & Learn with the Artist | 10:30 AM & 12:00 PM

Town Center is hosting local artist, Cherilyn Colbert, for two(2) free 15-minute artistic educational sessions. Cherilyn will give visitors tips and tricks on developing creative habits such as sketching in urban settings, like our very own Town Center. Guests of all ages and artistic abilities are welcome to join. After the instruction, visitors will be encouraged to explore the center and sketch one of their discoveries. Return to the Town Center Information Station with your sketch before 2:00 PM and receive a prize! Limited free sketching supplies will be provided by the Town Center. 

Free Entertainment | 10 AM – 2 PM, 12:30 PM – 2:30 PM, 5 PM – 8 PM, and 8:30 PM

10:00 AM – 2:00 PM: Enjoy roaming entertainment by talented local musicians.

12:30 PM – 2:30 PM: Get ready for a dual pop up performance in the heart of Virginia Beach Town Center! The Virginia Beach Chorale will set up for a musical performance in the Sandler Center plaza starting at 12:30 p.m. while Tidewater Arts Outreach will perform on the Zeiders American Dream Theater stairs with accordionist Miles Hoyle at 1:30 p.m.

5:00 PM – 8:00 PM: The Fountain Plaza will come alive with their regularly scheduled nightly musical performance.

8:30 PM: Don’t miss a free viewing of “The Croods” through the Movies in the Plaza summer series.

Things To Know Before You Go

  • Parking is free, all the time, in Town Center. We recommend garage parking. Be mindful of on-street parking with time limitations.
  • This event is rain or shine. In inclement weather, the outdoor entertainment and sidewalk art will be cancelled. Sidewalk sales and outdoor product demonstrations will be moved in-store. Facility tours and restaurant specials will not be impacted by weather. The Town Center Information Station will be moved in-store, location TBA.