Town Center infuses hope and positivity in the community through pop-up chalk art installations.

“In a world where you can be anything, be kind.” is one of ten quotes that you’ll find cheerfully displayed in the Town Center of Virginia Beach this month. The Central Business District Association (CBDA) teamed up with three local artists to create ten sidewalk chalk art murals in Town Center. The murals will be on display September 24-27 and October 1-4.

“We wanted to create small moments of hope and positivity during the COVID-19 pandemic,” said Katie Caraviello, business development and community relations manager at the Town Center. Caraviello presented the mural idea to the CBDA and the city’s Cultural Affairs department out of a desire to provide a cheerful escape to each passerby that visits Town Center. “As you wander Town Center and discover these colorful murals and uplifting messages – simply put, we hope it brightens your day.”

Spread out over five locations in Town Center proper, the pop-up art installations will be showcased Thursday-Sunday for two consecutive weeks. From September 24-27, murals will be located on City sidewalks near Anthropologie, P.F. Chang’s, Lululemon, The Royal Chocolate, and Pottery Barn. From October 1-4, murals will be located on City sidewalks near Free People, Macaron Tart, Bluemercury, West Elm, and TASTE. “Hope is stronger than fear”, “Focus on the good”, “Smiling is contagious too” are just a few of the messages that will be incorporated in and used to inspire the murals displayed in the center.

“We’re always looking for opportunities to help support our local artists and local businesses. Despite the many challenges we’re all facing during this uncertain time, the arts are still here, and we hope this project can provide some much-needed inspiration and community engagement.” says Nina Goodale, the Cultural Arts Coordinator for the city of Virginia Beach.

Overlapping the second week of murals, Town Center is hosting a “Welcome Back Weekend” from October 2-4. Visitors will find sidewalk sales, restaurant specials, free samples, prizes, live music and the chalk art displays as we (safely) welcome you back to experience Town Center. Visit vabeachtowncenter.com/welcomebackweekend for a sneak peek at the dining and shopping specials.

“The CBDA is pleased to produce this wonderful exhibit for all to enjoy. Town Center’s family friendly, safe and pleasant environment is the perfect location to share many reasons to smile through the world of simple phrases and words. Our artists have been carefully selected to bring you happiness toward brighter days through their eyes.” said Jeanne Evans-Cox, Executive Director of the CBDA.

 

Wander the streets of Town Center and relish in the uplifting strokes of local artists Richard Nickel – Magic Dirt, Aimee Bruce – Highonyoursupply , and Victoria Weiss- Butterpop Art from September 24-27 and October 1-4.

Highlights:

  • Exhibit dates are September 24-27 and October 1-4
  • Free and open to the public
  • Parking is free, all the time, in Town Center
  • For more information visit: vabeachtowncenter.com/popupart