In 1973, Peter Coe founded the first TASTE UNLIMITED as a wine & cheese shop at the Hilltop Shopping Center in Virginia Beach. In 2006, Mr. Coe passed stewardship of this iconic local business to the Pruden family. Multiple generations of loyal fans have now embraced the opportunity to TASTE the Good Life.
Each contemporary TASTE location is part specialty foods market and part upscale café offering made-to-order salads, sandwiches & soups. Newer locations offer the Borjo DrinkBar concept which includes a full espresso bar, smoothies, fresh juices. A breakfast menu is currently being piloted at select locations.
Today, the TASTE Family of Businesses is a dynamic specialty food company that includes 10 traditional TASTE locations, the taste.online marketplace, the TASTE Catering Kitchen, the TASTE Bakehouse and Norfolk’s Borjo Coffeehouse. All of these endeavors are united by a mission to Cultivate Community through The Good Life.
