As you’re driving down “The Boulevard”, 264, or even crossing the Lesner Bridge, you may notice the occasional color change of the lights on 4525 Main Street (or the “Clark Nexsen building”) in Town Center of Virginia Beach. From pink – to teal – to orange – to red – there is meaning behind these light displays. Since installed, Town Center has used the lights to bring attention to good causes and celebrate holidays and special events. The building usually illuminates a bright blue light. It shines pink for Breast Cancer Awareness month, red, white and blue for Memorial Day, Fourth of July and Veteran’s Day, orange for Halloween, and red and green for the holiday season. The building even goes “green” by turning off the lights in honor of Earth Hour every year.
Take a look at the supporting cause and holidays behind each color you’ll see in 2019;
February 1, National Go Red For Women Day – Red in support of the American Heart Association
February 14, Valentine’s Day – Pink
March 17, St. Patrick’s Day – Green
April 21, Easter – Purple
May 1 – 8, Mental Health Awareness Week – Green in support of NAMI
May 12, Mother’s Day – Pink and Purple
May 13-18, National Police Week – Blue
May 27, Memorial Day – Red and Blue
June 16, Father’s Day – Green and Blue
July 4, Independence Day – Red and Blue
September 1-7, Suicide Prevention Week – Purple
September 8-14, Safe Sleep Awareness Week – Pink and Blue in support of Sleep Tight Hampton Roads
October 1, Against Gun Violence – Orange
October 2 – October 30, Breast Cancer Awareness Month – Pink
October 31, Halloween – Orange
November 7, Alzheimer’s Awareness – Teal
November 11, Veterans Day – Red and Blue
November 22, Thanksgiving – Orange and Yellow
December 01 – December 30, Holiday Season – Red and Green
December 31, New Year’s Eve – Purple
In addition to the light display, you’ll find several businesses in Town Center that honor some of these special causes by giving a portion of their sales to the correlating non-profit or offering discounts to customers that display support. Here’s a peek at what you’ll find on February 1 – “National Go Red For Women” day.
Keagan’s Irish Pub: Wear red & mention “Go Red For Women” to receive 20% off food purchases
The Royal Chocolate: Wear red & mention “Go Red For Women” to receive 20% off a single (regular priced) item. PS, Hot Deal Alert: Gourmet Chocolate Apples are on sale for $2 off, limit 4, on 02/01 only
Monkee’s of Virginia Beach: 10% of sales will be donated to the American Heart Association & free red earrings with any $25+ purchase all weekend
Yard House: Wear red & mention “Go Red For Women” to receive a free $10 gift card (gift card valid on future purchase, expires 03/31)
