Town Center of Virginia Beach will host our annual Halloween event “Town and Treat” on Saturday, October 23 from 10:00 AM – 2:00 PM. We invite the community to come dressed in your best costume and enjoy free, family-friendly activities like “trick or treating” at select Town Center businesses, interactive activity stations, roaming characters, costume contests, and more!

Schedule of Events

10:00 AM – 2:00 PM – Town and Treat Information Stations | Fountain Plaza

Pick up your trick-or-treating map and schedule of events here.

10:00 AM – Trick-or-Treating | Throughout Town Center

Candy is available on a first come, first serve basis. If you would like to participate in trick-or-treating, we highly recommend that you begin at 10:00 AM. Trick-or-treating location maps will be available at the Town Center Information Station on the day of the event. If a participating business runs out of candy before 2:00 PM, they will hang an “Out of Candy” sign on their door.

Trick-or-Treating Locations: 

  • APEX Entertainment – Upper Fountain Plaza
  • The Art Institute of Virginia Beach – 4500 Main Street, Suite 200
  • California Pizza Kitchen – 200 Central Park Avenue
  • Cantina Laredo – 4505 Commerce Street
  • The Cheesecake Factory – 265 Central Park Avenue
  • Cold Stone Creamery – 228 Central Park Avenue
  • Dogtopia of Town Center – 4546 Columbus Street
  • Einstein Bagels – One Columbus Center, Suite 104
  • Fidelity Investments – 4500 Main Street, Suite 100
  • Jimmy John’s – 4500 Main Street
  • Keagan’s Irish Pub – 244 Market Street 
  • Merriment on Main – 4546 Main Street
  • Monkee’s of Virginia Beach – 4549 Main Street
  • Muse Paintbar – 4500 Main Street, Suite 105
  • P.F. Chang’s – 4551 Virginia Beach Boulevard
  • The Residences at Town Center (Leasing Office for The Cosmopolitan, Encore 4505, Premier) – 172 Central Park Avenue
  • The Royal Chocolate – 164 Central Park Avenue
  • Ruth’s Chris Steak House – 205 Central Park Avenue
  • Tempur-Pedic Virginia Beach – 188 Central Park Avenue 
  • Three Notch’d Craft Kitchen and Brewery – 4561 Virginia Beach Boulevard
  • Total Care Dentistry – 4541 Main Street
  • Town Center Cold Pressed – 168 Central Park Avenue
  • Tupelo Honey –  4501 Main Street 
  • The Westin Hotel – 4535 Commerce Street
  • Zeiders American Dream Theater – 4509 Commerce Street

10:00 AM – 2:00 PM – Mad Science of Hampton Roads Activity Station | Corner of Main Street and Town Center Drive

10:00 AM – 2:00 PM – Mad Science of Hampton Roads Activity Station | Corner of Main Street and Central Park Avenue

10:00 AM – 2:00 PM – Cookie Decorating* | The Art Institute of Virginia Beach – 4500 Main Street, Suite 200

*While Supplies Lasts

10:00 AM – 12:00 PM – Face Painting | Muse Paintbar – 4500 Main Street, Suite 105

10:00 AM – 2:00 PM – Face Painting | Upper Fountain Plaza

10:00 AM – 2:00 PM – Cotton Candy Machine* | Corner of Commerce Street and Central Park Avenue

*While Supplies Lasts

10:00 AM – 2:00 PM – Family Yard Games | Lower Fountain Plaza

10:00 AM – 2:00 PM – Live DJ & Dance Party | Upper Fountain Plaza

10:00 AM – 2:00 PM – Children’s Halloween Rings, Tattoos & Bouncing Balloons* | Upper Fountain Plaza

*While Supplies Lasts

10:00 AM – 2:00 PM – Character Meet & Greets | Throughout Town Center

Pop Up Touch A Truck | VBFD & VBEMS on Main Street (in front of Tupelo Honey) and VBPD on Bank Street (in front of Brooks Brothers)

Meet your local superheroes! The Virginia Beach Police Department, Fire Department and EMS will visit Town Center during the event. Children will have the opportunity to see their vehicles up close. Please be aware that there is not a set time for their visit. These vehicles and crews are in service and are subject to responding to emergency events.

11:00 AM – 11:15 AM – Princess Musical Performance | Upper Fountain Plaza

12:00 PM – 12:15 PM – Princess Musical Performance | Upper Fountain Plaza

1:00 PM – 2:00 PM – Children’s & Dog Costume Contest | Upper Fountain Plaza

Calling all ghouls and goblins! Enter our 2021 Town and Treat Costume Contest to show off your festive attire. Children 12 and under can enter one of three categories: “Cutest”, “Scariest”, and “Most Creative”. Leashed, well-behaved dogs are permitted to enter the “Best Dressed” Dog Costume Contest.

Children’s “Cutest” Costume Contest Time – 1:00 PM (Line Up at 12:50 PM)

Children’s “Scariest” Costume Contest Time – 1:15 PM (Line Up at 1:05 PM)

Children’s “Most Creative” Costume Contest Time – 1:30 PM (Line Up at 1:20 PM)

“Best Dressed” Dog Costume Contest Time – 1:45 PM (Line Up at 1:35 PM)

Contest Reminders:

  • Report in front of the DJ, 10 minutes prior to your category contest time to line up.
  • Children can only enter one category. One (1) winner, per category, will be announced immediately following each line-up. Each winner will receive a custom trophy and treat from The Royal Chocolate.
  • Dogs must be leashed, well-behaved, and comfortable with other dogs and children. Owners are responsible, by law, for cleaning up after their dogs and for the behavior of their dogs.
  • A special thank you to our judges – APEX Entertainment, Muse Paintbar and Dogtopia of Virginia Beach.

Know Before You Go

  • Parking is free, all the time, in Town Center. We recommend garage parking for this event.
  • The entire event is free and open to the public. Items are all on a first come, first serve basis.
  • In inclement weather, all outdoor entertainment will be cancelled. Trick-or-treating will be moved inside each participating store.
  • The Central Business District Association is carefully following CDC, State and City guidelines for this event. For more information on safety policies, please visit

This event is provided for your enjoyment by the businesses of Town Center of Virginia Beach, Armada Hoffler Properties, and the City of Virginia Beach and produced by the Central Business District Association.

Halloween Candy Give-Back Station supporting Operation Gratitude | November 9- November 11

Town Center has partnered with Operation Gratitude to provide drop-off locations for the community to re-purpose their leftover Halloween candy. Operation Gratitude will include a handful of your sweet treats in every care package they send to a deployed troop! The Royal Chocolate and Ruth’s Chris Steak House are accepting candy donations over the following dates and times.

Candy Guidelines

  • All candy donations must be individual treat sized packaging and factory sealed
  • Loose candy only, no full bags
  • Chocolate is accepted
  • No Pixy Stix (or powdery candy)
  • Operation Gratitude graciously asks that you not purchase candy for this drive. This drive is designed to re-purpose leftover candy. If you do not have leftover items but would still like to contribute, consider writing a note of encouragement or thanks to our deployed troops. These letters will be collected and sent to Operation Gratitude to be included in care packages.

Learn More: